Tag Archives: endorsement

Yoo Yeon Seok Charms in Trugen Fall and Winter Collection 2016

All is well in the world where Yoo Yeon Seok and Trugen are partner in fashion.

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Like seriously, Yoo Yeon Seok is always his dashing and charming self whenever he dresses in Trugen. So, imagine how happy we are in knowing that Trugen is staying with Yoo Yeon Seok in 2016 and gets to keep him in style for ‘Romantic Doctor Teacher Kim’. Yoo Yeon Seok charms viewers’ heart with his portrayal as Kang Dong Joo and it doesn’t really hurt that he does that in style with Trugen’s help.

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It is amazing to think that Yoo Yeon Seok and Trugen’s collaboration is somehow unshakable since the two joined forces in 2014. Endorsement come and go for every artist, Yoo Yeon Seok included, yet Trugen’s commitment to stay with Yoo Yeon Seok in high and low  times brought some tears to the eyes *wipe tears*.

Enough with the melo, let’s just enjoy all the beauties!!!

2016 Trugen Fall Collection 

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2016 Trugen Winter Collection 

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All photos and videos are credited to Trugen (Facebook, Youtube and Instagram official page)

Trugen held fansigning event with Yoo Yeon Seok at Lotte Fitin Sanbon

On May 7th, Trugen held a fansigning event at their newly opened Trugen store at Lotte Fitin Sanbon.

Yoo Yeon Seok arrived at the venue looking neat and dandy in Trugen’s premium linen checkered shirt, with his hair styled by SoonSoo before the event. Boy he looked so fine.

View this post on Instagram

Koreanactor Yeonseok-yoo . . . .

A post shared by 이순철 (@soonsoo1234) on

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The event went on for about one hour with cute interactions between Yoo Yeon Seok and fans. Laughters, cute crinkled eye-smiles, sandshakes, fingers intertwining, you name it.

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King Kong Entertainment also a published a very cute video of Yoo Yeon Seok and fans at the fansign event. So adorable!

Look at him all adorable and chirpy, cutely interacting with his cute fans!


(Photos are courtesy of Trugen and King Kong Entertainment. Video from King Kong Entertainment as well)

[CF] Yoo Yeon Seok, Lee Kwang Soo and Cho Yoon Woo for Samsung Galaxy S7 ‘♡7 Day & Night in Jeju’

Remember our recent update on Yoo Yeon Seok (alongside his King Kong Entertainment labelmates Lee Kwang Soo and Cho Yoon Woo) participating in Samsung Galaxy S7 ‘♡7 Day & Night in Jeju’ Digital Photo Exhibition?

Well, it turns out there are (not one but 7!) CF videos that star the 3 of them promoting the phone as well! The CFs showcase the 3 boys having fun in Jeju as well as demonstrating the great features of the newly released Samsung phone.

Shall we take a look at the CFs that were released on Samsung Mobile Korea Youtube account one by one? Before that, prepare your heart because the boys are just so cute and of course when bias is calculated in, Yoo Yeon Seok is the cutest. Hahaha.

[1] Galaxy S7 _ Day & Night in Jeju _ ♥ Yeon Seok, Kwang Soo, Yoon Woo _ Road movie

The boys went out and about in Jeju  Island, taking selfies and photos of their fun times as well as the sceneries using their new Samsung Galaxy S7 Edge. Boy, look at the quality of the photos of Jeju sceneries as well as the boys’ selfies.

The phone’s quick autofocus easily help Yoon Woo to capture the funny photo of Yoo Yeon Seok who suddenly emerged in front of the Jeju’s Hanyeo (Diver Lady) billboard.  Galaxy S7 / S7 Edge also takes great and brighter photos even in low-light as it managed to capture well Yoo Yeon Seok’s cute raccoon look (drawn by Pi-Kwang Soo) during the night they had barbeque together.

And Yoo Yeon Seok with a baby, be still my weak heart. I don’t know who’s cuter – the cute baby who refused to go to Kwang Soo when prod to, or evilly happy / proud daddy like Yeon Seok who laughed at the rejected Kwang Soo.

(Baby) 1 [YeoNiverse's Yoo Yeon Seok gifs]

Long story short, this phone’s camera features are enticing me (aside from Yoo Yeon Seok in the CFs). I bet you’re tempted as well, no?

[2] Galaxy S7 _ Day & Night in Jeju _ ♥ Yeon Seok, Kwang Soo, Yoon Woo _ Samsung Pay snack movie

While relaxing themselves  at a sea view cafe,  they could easily book their plane tickets back to Seoul and paid using Samsung Pay option.

[3] Galaxy S7 _ Day & Night in Jeju _ ♥ Yeon Seok, Kwang Soo, Yoon Woo _ IP68 Water Resistant and Dust Proof snack movie

Frolicking at the beach could bring fun and happiness to the heart but also harm to your new phone when it fell onto the sand! But fret not, continuing with their fooling around from earlier, “Dr. Yoo” the ~surgeon and fellow dorks easily take care of the matter by just cleaning the phone with bottled water and all is good – the Galaxy S7 / S7 Edge is of IP68 standard when it comes to water resistance and dust proof!

[4] Galaxy S7 _ Day & Night in Jeju _ ♥ Yeon Seok, Kwang Soo, Yoon Woo _ Super Long Battery snack movie

After continuously taking photos, navigating their car, listening to the music, playing games and more all day long in Jeju, the boys might be drained but not their Galaxy S7 Edge battery!

[5] Galaxy S7 _ Day & Night in Jeju _ ♥ Yeon Seok, Kwang Soo, Yoon Woo _ Task Edge snack movie

With the easy Task Edge feature on the Galaxy S7 Edge, Yoo Yeon Seok could easily do his frequent task with just a few taps – sending his selfies to their managers to update on them!

[6] Galaxy S7 _ Day & Night in Jeju _ ♥ Yeon Seok, Kwang Soo, Yoon Woo _ Game snack movie

Yoo Yeon Seok could play games from the Galaxy Game Pack to his heart content with his Galaxy S7 Edge – they’re smooth, not battery draining plus he doesn’t have to worry about the phone heating up easily. He could get all the better gaming experience with the Game Launcher and Game Tools as well. Gaming gets serious indeed!

[7] Galaxy S7 _ Day & Night in Jeju _ ♥ Yeon Seok, Kwang Soo, Yoon Woo _ 200 GB SD Slot snack movie

They could take just as many memories they want with their Galaxy S7 / S7 Edge without having to worry about the storage capacity – the phone has a 200 GB SD slot for storage capacity expansion.

Bonus :

[8] Galaxy S7 _ Media Day _ ♥ Yeon Seok, Kwang Soo, Yoon Woo 

The boys are so cute in the video that was shown during Galaxy S7 Media Day on March 10, 2016 ❤

*waves back at them*


All videos are the courtesy of Samsung.

Yoo Yeon Seok is One Romantic Guy in Trugen 2016 Spring/Summer Collection

Yoo Yeon Seok is back with Trugen for their Summer/Spring 2016 campaign and so does all the prettiness! It’s marvelous to think that Yoo Yeon Seok and Trugen’s collaboration always result in fantastic photos, fabulous lookbooks, cool catalogues and wonderful behind-the-scene videos. What an amazing treat to all of us here in YeoNiverse.

Without further ado, let’s begin our steps in embracing all the prettiness presented by Yoo Yeon Seok and Trugen by scrolling through the recently released 2016 Spring/Summer catalogue.

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Not only releasing all the goodies above, Trugen also gives some sort of special catalogue’s annex which is titled “Suit & Sports Special Edition”

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Trugen also released an online lookbook which you can droll in HERE.  The 2016 S/S Catalogue is available online in their site as well (HERE).


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Source: Trugen official instagram

[20160224] Yoo Yeon Seok and Jo Yoon Hee Are the Winter Visual in Arnold Palmer

Adorned in Arnold Palmer’s 2015 F/W collection titled ‘More Than Athleisure’,Yoo Yeon Seok and Jo Yoon turned themselves into stylish winter visuals. The two are seen ready to brace korean winter in style with comfortable padding jackets.

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The Arnold Palmer 2015 winter collection takes on new concept called ‘athleisure’, a combination leisure and athletic concepts as the boundaries between sportswear and everyday clotes are slowly fading. Yoo Yeon Seok in particular looks masculine in his simple monotone padding jacket that goes well even with checkered pants. He also looks cheerful yet comfortable in bright padding jacket matched with sneakers. To complete the look, other accessories that keep the person warm can be added such as muffler or gloves.

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Of course, Arnold Palmer makes sure that we got a glimpse of what happened during the photoshot by releasing the behind-the-scene video.

Source: Arnold Palmer Official Facebook, Arnold Palmer Naver Blog, Fashionn.com

Yoo Yeon Seok Flutters Hearts in Trugen 2016 Spring/Summer Campaign

Yoo Yeon Seok transforms into a pure romantic guy for Trugen 2016 Spring / Summer campaign. Donned in pastel colors, Yoo Yeon Seok managed to catch the essence of bright spring mood.

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This year marks the third year of Yoo Yeon Seok – Trugen collaboration and we’re loving it. Trugen always brings the best out of Yoo Yeon Seok in every single campaign. What’s better is that KingKong Entertainment spoils us more with behind-the-scene photoshot video.

We support you, Yoo Yeon Seok and Trugen ❤️

[CF] Yoo Yeon Seok and Jo Yoon Hee Returned as ‘Autumn Couple’ for Arnold Palmer

Arnold Palmer surely knows how to tease us!

Back in July, Arnold Palmer released several pictures of Yoo Yeon Seok and Jo Yoon Hee in the midst of pictorial shooting for their F/W 2015 collection. Behind-the-scene video was uploaded soon after, raising the excitement of two stars’ upcoming collaboration.

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Arnold Palmer finally released the official pictures of their 2015 Fall / Winter collection that goes under the theme of ‘More than Atheleisure – Sportive Golf and Travel’. The two look stunning as ever, showing off a great ‘visual chemistry’. The behind-the-scene video and photo of the photoshot are available for public viewing on Arnold Palmer Korea offical Facebook and blog. 

Yoo Yeon Seok in particular catches people’s eyes in both teal and burgundy jackets. In the behind the scene pictures, he was seen preparing for his shoot. Staff members were talking about his broad shoulders (like the rest of us!) and the serious face he was making. Do you find his mirror reflection to be attractive? 

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Yoo Yeon Seok and Jo Yoon Hee first modelled for Arnold Palmer in the 2014 Spring/Summer collection and have been churning vibrant pictorial advertisment ever since. Earlier this year, the two are featured in the 2015 Spring / Summer collection, flashing sportive casual looks.
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When you see the white jacket and suddenly are feeling all familiar with it, you’s not being delusional. Yoo Yeon Seok was wearing the jacket in so many occassions, most notably in ‘Warm and Cozy’. He also sported various Arnold Palmer collections in the drama.

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You can find the rest of the 2015 S/S collection in the e-catalogue available online.

Pictures credited to Arnold Palmer, DIR Inc, MBC,  and KingKong Entertainment.

[CF] Yoo Yeon Seok and Trugen Team Up to Release ‘GentleManual’

Trugen on 19 August 2015 finally released its most anticipated Fall/Winter 2015 catalogue and look book  featuring its resident gentleman, Yoo Yeon Seok. The F/W 2015 campaign marks the second year of Trugen – Yoo Yeon Seok collaboration and man, it couldn’t get any better. Yoo Yeon Seok looks even more refined and absolutely stunning. Trugen and Yoo Yeon Seok surely made a great team!

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Fall 2015 Catalogue

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Winter 2015 Catalogue

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Not only the catalogue is visually beautiful, the  quotes written inside are witty and spot on.  And a behind-the-scene video on top of that beautiful catalogue? You’re the best, Trugen!

Can Yoo Yeon Seok and Trugen stay loyal to each other for a very long time? If there is one thing for sure with Trugen and Yoo Yeon Seok, their fantastic collaboration needs to go on for another 10.000 days. Like forever!

Pictures and video are credited to Trugen

Yoo Yeon Seok and Son Dambi Are Each Other’s Secret Admirer in BangBang’s Music Story

For their Spring/Summer 2015 collection, BangBang comes with a new CF concept. Instead of   the normal few-second CF, BangBang collaborates with musician Standing Egg for a music story. The music story follows Yoo Yeon Seok and Son Dambi playing secret admirers to each other. Their cute albeit rather creepy interaction is told with Standing Egg’s 에뻐서 그래 (Because you’re pretty) playing in the background. The song is included in Standing Egg’s latest mini album, Crush.

Following the release of the music story, BangBang also released the making film and still cuts.

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For more CF still cuts, you can visit the official facebook page of BangBang HERE. Meanwhile, you may also find the english translation of Standing Egg’s because you’re pretty in popgasa HERE.

[20150510] Yuhan Kimberly Goodfeel’s Cotton Boy Campaign Recognized by Effie

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Actor Yoo Yeon-seok appears in the “Pure love story with 100-percent cotton boy” digital campaign. The campaign won a bronze award in the 2015 Effie Awards, Thursday. / Courtesy of Yuhan Kimberly

By Park Si-soo

Yuhan Kimberly Goodfeel’s “Pure love story with 100-percent cotton boy” campaign won a bronze award in the category of cosmetics/sanitation products at the 2015 Effie Awards, Thursday.

The Effie Awards are marketing communication honors conferred annually by Effie Worldwide, a non-profit organization, to recognize the most effective marketing communications ideas.

“The winning of the award is a great accomplishment and very meaningful for GOODFEEL,” a Yuhan Kimberly official said, referring to the firm’s sanitary pad brand.

The campaign has appealed to customers with a message that GOODFEEL provides “true emotional care” for women in a different and intimate way, just like a “real boyfriend,” according to the official.

Those registered to the campaign can receive various care services through one’s smartphone, including Fluffy Cheering, Cottony Morning Call, Soft Healing Food and Tender Song.

A special discount coupon is delivered to registered users before their menstruation period, encouraging them to buy GOODFEEL while shopping.

“Emotional content to reflect key product features successfully highlighted the sincerity and premium quality of the product,” the company said in a statement. “Additionally extended to offline, the ‘real date with cotton boy’ was held as the finale with a variety of care programs; cotton scrub class, sweet song stage and healing food among others.”

The firm said the campaign had received many positive responses from customers, including more than 1 million views of a promotional video.

“The campaign has enabled GOODFEEL to build strong emotional ties with users,” the official said. “We will try hard to keep our No.1 position.

News courtesy of Korean Times, with original news link HERE


If you wish to replay the Yoo Yeon Seok’s sweet messages and aegyo plus fake baking, here’s the subbed videos by YeoNiverse.. There are 6 of them and we truly admit that the campaign was done very well .

Subbed videos brought to you by Yeoniverse ~ Yoo Yeon Seok IFC