Tag Archives: goodfeel

[20150510] Yuhan Kimberly Goodfeel’s Cotton Boy Campaign Recognized by Effie

 photo goodfeel collage.jpg
Actor Yoo Yeon-seok appears in the “Pure love story with 100-percent cotton boy” digital campaign. The campaign won a bronze award in the 2015 Effie Awards, Thursday. / Courtesy of Yuhan Kimberly

By Park Si-soo

Yuhan Kimberly Goodfeel’s “Pure love story with 100-percent cotton boy” campaign won a bronze award in the category of cosmetics/sanitation products at the 2015 Effie Awards, Thursday.

The Effie Awards are marketing communication honors conferred annually by Effie Worldwide, a non-profit organization, to recognize the most effective marketing communications ideas.

“The winning of the award is a great accomplishment and very meaningful for GOODFEEL,” a Yuhan Kimberly official said, referring to the firm’s sanitary pad brand.

The campaign has appealed to customers with a message that GOODFEEL provides “true emotional care” for women in a different and intimate way, just like a “real boyfriend,” according to the official.

Those registered to the campaign can receive various care services through one’s smartphone, including Fluffy Cheering, Cottony Morning Call, Soft Healing Food and Tender Song.

A special discount coupon is delivered to registered users before their menstruation period, encouraging them to buy GOODFEEL while shopping.

“Emotional content to reflect key product features successfully highlighted the sincerity and premium quality of the product,” the company said in a statement. “Additionally extended to offline, the ‘real date with cotton boy’ was held as the finale with a variety of care programs; cotton scrub class, sweet song stage and healing food among others.”

The firm said the campaign had received many positive responses from customers, including more than 1 million views of a promotional video.

“The campaign has enabled GOODFEEL to build strong emotional ties with users,” the official said. “We will try hard to keep our No.1 position.

News courtesy of Korean Times, with original news link HERE

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If you wish to replay the Yoo Yeon Seok’s sweet messages and aegyo plus fake baking, here’s the subbed videos by YeoNiverse.. There are 6 of them and we truly admit that the campaign was done very well .

Subbed videos brought to you by Yeoniverse ~ Yoo Yeon Seok IFC

DO NOT RE-UPLOAD VIDEOS TO YOUR OWN YOUTUBE ACCOUNTS OR TO OTHER STREAMING SITES.
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[20140624] Good Feel Good Pure Cotton, Pure Cotton Man Yoo Yeon Seok’s pure love story “makes women’s heart beat fast”

Yoohan Kimberly Good Feel Good Cotton, ‘100% Pure Cotton Man’s pure love story’ campaign opening.

[Seoul=NEWSis] Reporter MinGi Hong

In the drama Reply 1994, through his gentle and comfortable ‘Good Feel’ from the word itself, he had melted the women’s hearts. Actor Yoo Yeon Seok’s care service for the women was a hot topic. Through the progress of Yoohan Kimberly Good Feel’s “100% Cotton man’s Pure Love Story” campaign, he transformed as a sweet 100% Cotton Man.

In this campaign, if the participants enter their own phone numbers at the (facebook) event page or mobile (kakaotalk), for a month, they will receive Yoo Yeon Seok’s 1:1 Pure Cotton Care that includes morning call, aegyo video, singing, and cooking.

Yoo Yeon Seok and Yoohan Kimberly Good Feel presented a care service ‘Real Date with 100% Pure Cotton Yoo Yeon Seok’ to the chosen 80 lucky Pure Cotton Girl participants. The pure cotton girls were invited on a real date in one cafe at ShinSaDong last June 21.

To continue, the original singer of the song Pure Cotton Man sang, Bulldog Mansion performed a mini concert and then carried on with 100% Pure Cotton Man Yoo Yeon Seok’s fan signing and photo shoot time. Yoohan Kimberly Good Feel gave the Pure Cotton girls a Good Pure Cotton Kit as a gift which includes Good Feel Good Cotton, organic panty liner and aroma candle.

In this campaign, with Yoo Yeon Seok’s unique good impressions, and through his suggestive Pure Cotton Man image, Yoohan Kimbery Good Feel Good Pure Cotton’s gentle and comfortable products were estimated to have conveyed the product’s emotional value.

Original Article

Translation by : Tokkipanda
Brought to you by Yeoniverse ~ Yoo Yeon Seok IFC

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